When my friend asked me to help her grow her real estate Instagram, I wanted to find a strategy that was authentic to her and less boring than most realtor accounts. Her adorable dog, Peanut, had an idea.

Together, we were pioneers in the world of DRE (dog real estate), showcasing properties from a furry perspective. Peanut's presence brought a playful touch to each video and we were able to capture the attention of a wider audience, effectively growing her following and creating a one-of-a-kind brand image in a competitive market.